WHY DID WE CHOOSE "APEX" AS OUR NAME?

If you look up the word Apex in the dictionary the two best definitions are 1 : the uppermost point : <the apex of a mountain> and 2 : the highest or culminating point <the apex of his career>. In dental terms it means "The tip or end of the root of the tooth" which is the optimal terminus for Endodontic treatment. It only seems right that we chose APEX as our name.